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Everything that a prospective buyer sees in the on-line shop all sorts of information (texts, pictures) arranged in a certain way. As you know, the main goal of the Internet merchandising is to build up in the customers’ minds a convenient logical set of information which would motivate and slightly push him towards taking the right decision – to make a bargain.
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Usually there are no sellers to consult customers in the on-line stores. All that the customer can expect to find here is a competently organized site. He can learn about products only from here. This seems to be obvious. But still there are a lot of e-traders who seem to have no idea about that (or maybe they believe that it is not important enough to waste their time and effort on designing a customer-friendly system).
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Normally you are offered to make a selection by the name of manufacturer, price or a couple of other significant product characteristics. In case if there are just five to ten trade positions in a certain type of goods, that might work well. But if the quantity amounts to hundreds this system becomesunbearable and most often useless.
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