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Managers who plan building of a shop pay much attention to its location. They care about the roads that will lead potential customers to it. Everything shall be done so that more people could get inside and see the goods to be bought. Why do not managers of e-shop think in the same way? Trust me, good managers do think.
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What are on-line analogues of that? Roads of Internet are not inscrutable. The location of e-shop is the cross-road of links that lead to it. The more they are close to thoroughfares the better. The user will eagerly visit a shop that is close to his habitual path, i.e. to the links that are familiar for him.
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He does not want to wander for hours or to remember a complicated
path. He wants to get into the shop with minimal effort, maybe one click. What are habitual paths for a customer? As for me the first place I go when I want something is www.google.com.
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