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There are no real shelves in the on-line shops. There are no real goods to be laid out on them (in fact it can be stored thousands of miles away from it). That is why the “brick-and-mortar merchandizing†simply does not work here. It takes finding new ways to stand out against the array background.
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The final step is the transaction. Fraudsters usually choose the fastest shipping method, usually the most expensive one. [This fact should be a cause of concern. e-Commerce merchants are advised to contact the cardholder in such cases.] Fraudsters are not advised to order anything over $500, but anything less than $200 is usually not considered. [Order values of more than $500 should be verified immediately.] Online orders are usually placed deep in the night between 2 AM and 6 AM. [Such orders should arouse suspicion, but e-Commerce merchants should bear in mind time zone differences.]
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Everything that a prospective buyer sees in the on-line shop all sorts of information (texts, pictures) arranged in a certain way. As you know, the main goal of the Internet merchandising is to build up in the customers’ minds a convenient logical set of information which would motivate and slightly push him towards taking the right decision – to make a bargain.
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